Mando - Marketing Communications Strategy
The Client: Mando, a Liverpool based digital agency that creates intelligent solutions for large Utilities, Manufacturing Financial Services & Telecoms organisations.
The Brief: To create a marketing communications strategy that clarified their USP against competitors and reinforced WHY people choose Mando over other digital agencies.
The Project: After visiting the team in their Liverpool offices, we ran an ideas day to fact find and deeply listen to their needs. In such a competitive market we needed to understand all about Mando to fully differentiate them from leading competitors in their industry. After gaining insight from their internal team we then interviewed key clients and stakeholders, gathering all the information to present back our findings and create a new tagline that simplified Mando’s service offering.
What the client thought:
“The outcomes have been extremely well received by the business and will undoubtedly help us to achieve our growth targets for the next 3 years”. Mark Simpson, Client Services Director.
HEMS DE WINTER
Hems - Consultancy Advice
The Client: Hems de Winter is a Chester based business that specialises in professional business coaching.
The Brief: After 20 years of building an incredibly successful agency, it was time for Hems to launch his executive coaching business to help others achieve his amazing success.
The Project: Through 121 marketing sessions, we challenged Hems ‘Why’, ‘What’ and ‘To Who’ he was offering his new consultancy service to, clearly defining his position in the industry and helping him market to his audience with clarity.
What the client thought:
Describing Fiona as a Marketing Consultant & Digital Strategist doesn’t come close! It’s the breadth and depth of her expertise, her intuition in knowing what you need before you do, and her amazing passion and enthusiasm that makes working with Fiona a very special experience.
TedX - Co-Founded TedX Nantwich
The Client: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
The Brief: Sitting with a friend having coffee, she started to explain to me about her love for her new coaching business and passion for presenting. As a TEDx fan myself I simply said, “What would it take for TEDx to come to Nantwich’ and that is where the idea was born.
TEDx Nantwich made a huge impact for the local community as well as being collaborative, engaging and gave the inspirational speakers chance to share their ideas and make an impact. After running a TEDx Online engagement workshop speakers have had their talks shared and mentioned in a variety of high profile magazines and blogs including the Chair of the Royal College of General Practice & GP Online
Hollies Barn - Start-up Strategy & Mentoring
The Client: Hollies Barn is a 100 year old, beautifully renovated, luxury self-catering holiday let located on the outskirts of Nantwich, Cheshire.
The Brief:. To get their website ready and build a marketing plan that would create interest and bookings for the Barn’s launch.
The Project: The owners of Hollies Barn had a fantastic understanding of marketing, starting their launch plan months before the barn build was due to be finished. We created a marketing strategy together with monthly planning on the lead up to the grand opening, including 3rd party marketing ideas and website advice.
What the client thought:
“Fiona got straight to the heart of what I needed and mapped out a plan of attack at our first session. She has a (helpful!) direct nature and has been invaluable in helping me with what I should or shouldn’t be doing with our brand. She always comes armed with ideas, having spent time thinking over our requirements, when she leaves I have a head full of ideas and am enthused to get things moving!”
AJ & CHLOE
AJ & Chloe - Cheshire Life PR Coverage
The Client: AJ & Chloe
The Brief: After AJ & Chloe became stars on BBC’s Strictly Come Dancing, I was asked to help the nation fall even more in love with these two dazzling dancers who have worked incredibly hard since childhood to reach their goals.
The Project: Working behind the scenes I secured front page coverage and a 3 page spread in Cheshire Life magazine, promoting AJ & Chloe’s successes and public relations appearances via Radio Stoke, The Sentinel and local networks.
Rethink Rhyl - Social Media Management
The Client: The Rethink Rhyl Campaign
The Project: It’s time to “Rethink Rhyl”, with exciting new development plans in place for Rhyl Pier Front. Public relations were crucial on all social media platforms to pave the way forward for a positive outcome.
The Brief: Joining forces with a leading Liverpool creative agency I was asked to head the direction and management of Rethink Rhyl’s Social Media Campaign.
Rethink Rhyl’s campaign spanned a 6 week intensely active programme where we were on a path to a public engagement event for the dramatic redevelopment of Rhyl pier-front.
From planning engagement, rallying support, talking and listening online, involving radio coverage and national press, we were able to challenge the thinking of the historic seaside town and generate popular support for the future development proposals.
What was achieved:
• National Press Coverage with ITV
• An engaged audience on Twitter, Facebook & Instagram
• Positive feedback through the Public Consultation event just days before Christmas (a time when most active audiences are generally in the mood for festive fun and not construction proposals!)
SOUTH CHESHIRE CHAMBER
South Cheshire Chamber - Mentoring, Social Media Management, Strategy Advice & Awards Workshops
The Client: South Cheshire Chamber of Commerce help local businesses by providing information, support and networking opportunities. The Chamber’s work includes supporting or opposing legislation or local plans affecting the business climate or conditions.
The Brief: To raise the profile of the Chamber through social media channels and to have a positive impact impact on event participation and membership. To increase the number of applications for their prestigious business awards and mentor their Marketing Officer to effectively manage marketing communications to over 320 members.
The Project: Initially I managed their social media platforms for the first two months to create clear messaging, momentum and consistency. Once this was running effectively, I then mentored the Chambers Marketing Officer on a monthly basis, setting goals each month and creating bespoke 1-2-1 training to enable her to confidently manage the Chamber’s marketing communications.
We would meet in person once a month, followed-up by a phone call every two weeks. Our sessions focused on social media messaging, creating a consistent marketing plan and project management of their social media platforms. Each message was pre-planned and carefully constructed to rally support for the business awards and gain a better understanding of the Chamber in their local networks.
What the client thought:
“Fiona is not only extremely knowledgeable in all aspects of marketing and social media, but she delivers her expertise in a way anyone can understand.
If you don’t understand anything, Fiona’s approachable way of working makes you feel comfortable in asking questions and opening dialogue.
In short, she delivers results, and is a pleasure to work with.” Jon Barnes, Operations Manager.
What we achieved: A staggering increase of double the amount of award applications than the previous year and 430% increase in post engagement & interaction on social media platforms over a 5 month period.
Missys - Consultancy Advice Awards Applications
The Client: Missy’s is an award winning beauty boutique in the heart of Nantwich, Cheshire.
The Brief: As a new business the team at Missy’s were keen to hit the floor running and start to win the awards that they deserved. They contacted me to help with marketing consultancy advice for local and national award applications.
What we achieved: Within just over a year of opening Missy’s became South Cheshire Chamber Award Winners in 2017 and Professional Beauty Regional Awards 2018 Finalists.